Willy’s Wonderland action figures bring the quirky, chaotic charm of the film into a collectible form. This guide highlights five standout figures—from classic Disney-inspired designs to stylized collectibles—that appeal to fans of all ages. Each entry includes what makes the figure special, its scale, and how it fits into a display or play set. Whether you want movie-accurate renditions or playful interpretations, these figures offer variety for display, gifting, or imaginative play.
| Product | Brand |
|---|---|
| Super 7 – Disney Ultimates Alice in Wonderland Alice Action Figure | Super7 |
| Funko POP Disney: Alice in Wonderland Mad Hatter | Funko |
| Bullyland 11400 Toy Figure: Alice | Bullyland |
| Bullyland 11402 Toy Figure: White Rabbit | Bullyland |
| Good Smile Company Nendoroid Doll: Mad Hatter | Good Smile Company |
Choosing the right Willy’s Wonderland figures depends on your display goals, budget, and preference for licensing accuracy versus stylized design. The selections below cover high-detail premium figures, character-specific pops, and compact minis, offering options for adult collectors and younger fans alike. Each entry provides a quick snapshot of scale, materials, and notable accessories to help you compare at a glance.
Alice in Wonderland—Alice (Disney Ultimates)

This 7-inch action figure captures Alice in the classic Disney animation with a premium ULTIMATES! build and accessories. The figure includes interchangeable heads and hands, a soft goods outfit, and extra props that let you recreate memorable scenes from the film. The scale matches other Disney ULTIMATES! figures for cohesive display potential, making it a centerpiece for a Disney-inspired collection or a dynamic shelf arrangement.
Design notes focus on articulation and a faithful portrayal of Alice’s attire and demeanor from the animated film. The included accessories enable versatile posing, from curious poses at the rabbit hole to more action-oriented stances. For collectors who prioritize poseability and display versatility, this figure offers strong value within the license-driven line.
Mad Hatter—Pop Vinyl (Disney)

From the live-action adaptation, this Funko Pop! figure brings the Mad Hatter into your display as a stylized vinyl. Standing at approximately 3 3/4 inches tall, it’s a compact option ideal for desks, shelves, or as part of a larger Alice in Wonderland collection. Fans of Funko’s pop aesthetic will appreciate the vibrant colors and the character’s recognizable hat and personality.
While smaller than premium action figures, the Mad Hatter Pop provides broad display appeal and easy portability. It’s well-suited for fans who want a playful interpretation without investing in larger, more detailed figures. The figure also pairs nicely with other Disney Pop! lines for themed setups or gift ideas for young collectors.
Alice—Bullyland Mini Figure

This Bullyland figure of Alice offers a compact option perfect as a cake topper or a small gift for imaginative play. With a size around 10.4 cm, it’s designed for easy display in a curio cabinet or on a kid-friendly play area. The PVC-free construction aligns with eco-conscious options while delivering Disney-inspired charm.
The figure’s detailing captures the essence of Alice from the classic film, making it a charming centerpiece for a small shelf or a mixed display with other small figures. It’s particularly useful for educational or party décor where a whimsical, recognizable character is desired without taking up significant space.
White Rabbit—Bullyland Mini Figure

Another Bullyland entry, this White Rabbit figure provides a petite option for fans collecting multiple characters from the story. At roughly 8.1 cm, it’s compact enough for a small diorama or shelf cluster that recreates the scene of the famous pursuit. The PVC-free construction supports sustainable product choices for a family-friendly display.
The White Rabbit figure emphasizes key design cues from the character—timing, whimsy, and a sense of urgency—making it suitable for storytelling displays or classroom-themed setups alongside other Alice in Wonderland figures. Its size makes it a complementary piece rather than a stand-alone centerpiece.
Mad Hatter—Nendoroid Doll

The Good Smile Company Nendoroid Doll presents a unique, articulated take on Mad Hatter with a doll-like body paired with the iconic head sculpt. This figure emphasizes poseability, dress details, and the ability to mix-and-match outfits with other Nendoroid-compatible pieces. The khaki ribbon, vest, and green coat create a distinctive, chic look that stands out in a display focused on character style and fashion-forward design.
As a Nendoroid Doll, the Mad Hatter appeals to collectors who appreciate modular customization and high articulation. It’s an excellent option for fans who want a character with elegant wardrobe details and a premium look without overwhelming scale. The compact size makes it a practical addition to a mixed-display of figures from various lines.
Buying Guide: Key Purchase Considerations
- Display goals: Decide whether you want premium, highly articulated figures for dynamic posing or smaller collectibles for a dense, themed display. Premium figures offer display flexibility, while minis maximize the number of characters in a single shelf.
- Scale and compatibility: Align figures by scale when possible. For mixed collections, consider a dedicated display area with separate shelves for action figures and pop vinyls to prevent crowding.
- Materials and durability: PVC-free options are more eco-friendly and recommended for households with children. Check for soft goods outfits, interchangeable parts, and high-quality paint applications.
- Licensing and accuracy: If you prefer film-accurate designs, prioritize licenses like Disney Ultimates or licensed Nendoroids. For fans of stylized design, Funko Pop! or Bullyland figures offer bold interpretations.
- Accessories and interchangeability: Figures with extra heads, hands, or props enable varied poses and storytelling. Consider how the included accessories align with your display narrative.
- Budget and value: Premium figures usually command higher prices but deliver longer-term display satisfaction and durability, while minis offer affordability and collection breadth.
- Display environment: Ensure a safe display with proper lighting and dust protection. Acrylic cases or closed shelves help maintain color longevity and reduce wear over time.
- Gift suitability: For younger fans, durable materials and simplified poses may be preferable. For adult collectors, emphasis on articulation, paint quality, and scale may drive decision-making.
In sum, the five figures featured here provide a spectrum from premium, highly detailed options to compact, budget-friendly collectibles. When choosing, weigh display goals, scale compatibility, and the level of detail that best fits your collection narrative. Each figure offers a distinct angle on Willy’s Wonderland’s whimsical world, ensuring a compelling display for fans and newcomers alike.